Retailers and Resellers – The Difference Between Retailers and Resellers

Retailers and resellers are two types of business partners that have a direct impact on the success of the brand. These business partners are eager to assist you in growing and are dedicated to your success.

A retailer is a B2C company that purchases from distributors and wholesalers or directly from brands to offer their products or services to customers. They may be in the general business of selling merchandise like shoes (Famous Footwear, Designer Shoe Warehouse) and outdoor gears (REI, Columbia Sportswear) and even candy (See’s Candies, Lolli and Pops). Retailers may also specialize in certain industries, such as apparel (Pato’s Closet or Poshmark) and electronics (Best Buy or Target) and outdoor equipment.

Resellers on the other hand are either businesses or individuals that resell their own stock or private label products to the end-user. Typically, they are savvy negotiators able to find the right suppliers for their product at the most affordable price and sell them to consumers at a profit.

This model of business has become very popular in the current market, particularly because of the popularity of ecommerce platforms. Even brick and mortar businesses such as Home Depot Walmart and Target are selling their products. In addition to these companies there are a variety of online marketplaces that allow individuals to resell their products. Facebook marketplace, Craigslist, and even Poshmark the well-known clothing website, are just a few examples. Some of these marketplaces may have restrictions on what see this here you can resell.